Nissan’s 2011 Juke Crossover sells quickly worldwide

By Steph, 05 Oct, 2010.
Nissan’s 2011 Juke Crossover sells quickly worldwide

2011 Nissan Juke Crossover

The new 2011 Juke that joins Nissan’s lineup of crossovers has a weird appearance. Many say that this is the reason for its appeal and why it’s selling quickly. In the four months since the Juke’s launching in Japan, Nissan has either sold or booked about 50,000 Jukes worldwide. In its domestic market, Nissan has received 20,000 orders. This is a huge deal especially considering that Nissan was expecting monthly sales of only 1,300 units in Japan. However, most of the orders come from Europe, with 30,000 orders received so far.

Meanwhile, Nissan has gotten 17,500 orders in the US, where the model is set to start selling this week. Akihisa Suzuki, Nissan's Global Chief Marketing Manager for the Juke, said that the demand is reflective of how customers regard its “innovative concept and value, breaking barriers in what is considered an all new category.” Suzuki added that it doesn’t come as a surprise that the Juke’s stylish design has “capture[d] people’s hearts.”

Suzuki said that by integrating the appeals of a sports coupe and crossover, Nissan offers a whole new experience and will amaze drivers with its “agility and smart body motion control through advanced technology." In the US, the Juke will be equipped with a single engine choice, the 1.6l Direct Injection Gasoline (DIG) Turbo, which has an output of 188hp and 177 lb-ft of torque.

Fairburne Juke wrote:I've been a Valet for a long time now parking all sorts of cars. The only ones that ever truly impress me are the ones way out of my price range.

The Juke has changed all that for me. I'm so excited to get one I just can't stop thinking about it. Part of me just wants to go out and buy one just to have it. But I want to make sure I get the one I really want so I won't have any regrets. To buy the gunmetal gray would be ok but then I would see the cayenne red and wish I had waited. Having an SV would be nice but with no leather seats I will have wished I bought the SL. So here I wait for the Juke I want.